Replacing ROI ‘return on investment” with ROIR – ‘return on investment in relationships’

An interesting piece on the value of relationship management for fundraising

#Fundraising without fundraising’: ROI should be replaced wirh ROIR – ‘return on investment in relationships’

http://www.civilsociety.co.uk/fundraising/news/content/15625/elischer_we_need_fundraising_without_fundraising#

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